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We
originally began by providing this service to our local clients. Subsequently we
were asked to make the program available nationally to
franchisees of one of the country's largest and oldest franchises (we
had provided the service to more than thirty of their franchisees in our area).
The franchisor recognized our program as a valuable resource for their
franchisees. The benefits they saw that their franchisees would realize
included:
-
Our
method addressed the possible sale of a their franchise in a logical and
systematic multi step process that allowed their franchisee to be in control
throughout
-
Access
valuable Pre-Sale intelligence without having to sign a "Listing
Agreement"
-
Our
report provide valuable insight as to:
* Optimum
price and transaction structure,
*
Identification of the ideal buyer candidate,
* Value
enhancement recommendations both long and short term
-
Prices
we obtained for their franchisee's operations were consistently better than
average
-
Quality
of the replacement franchisee was superior to usual replacement candidate
-
Franchise
typically required less than three exposures to sell, most often only one
exposure was required to sell a franchise
-
Essentially
every franchisee who attempted a sale was successful and typically obtained
an optimum price and an exceptional buyer
Our
"We Do It All" program is split into three separate steps:
Step
1 Buyer Identification - Summary of Business Values
An
analysis and review of the company is conducted to determine the characteristics
of the Right Buyer because, as you know, only the right buyer will pay the right
price. The report illustrates why the different buyers will pay very different
prices and what prices they are willing to pay. Identify those items and
elements that impact value and that present an opportunity increase value prior
to attempting a sale of the franchise. We typically generate a 35 to 50 page
report written in shirtsleeve English, no MBA or CPA jargon. We have been
told that our reports provide the same pre-sale information Public companies
expect yet Private companies require in order to make intelligent decisions.
At
the end of this first step business owners have:
-
Decided
to not sell at all,
-
Chosen
to design and implement Wealth Building Exit Strategies (with or without our
help) and then sell,
-
Confirmed
the timeliness of selling and their satisfaction with likely price and terms
and authorize the commencement of marketing efforts.
Step
2 - You have confirmed that a sale of your business is timely and have
decided to proceed with a sale.
The next steps are to:
-
Refine
the characteristics or profile of your ideal buyer,
-
Ratify
target price and terms,
-
Identify
lenders willing to provide
acquisition financing for your buyer,
-
Review
taxation consequences and understand how to best structure the sale,
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Prepare
marketing materials that fully describe your opportunity,
-
Compile
a complete Due Diligence package
This
step is the basically pulling all the loose ends together, creating marketing
materials and preparing for "Due Diligence." All of this must be
completed before we attempt to attract your buyer. We must be ready to
close the sale before we begin to sell the business. Our experience has
taught us that very often your best offer and buyer are your first buyer.
Therefore it is fool hardy to begin selling effort until we are completely
ready.
Steps
3 - Begin the search/Sell the business
Begin the actual selling
process. Write and place blind ads in the proper venues. Interview
buyer candidates, screen for proper profile and qualifications. We
consider our job is to find you a replacement CEO
with the proper skills, education, background and finances with which to take
your business to its next level. Ideally we will be able to tell you
everything of importance about your candidate before he/she knows it is your
business that's for sale.
How
do we get Paid?
We
are paid a retainer for our work in parts one and two (You are still free to
sell your business yourself and not owe a commission at this point).
Assuming you engage us to market your company we require no additional fees and
are paid a commission based upon the sale price you receive. This amount
is paid at closing and the previously paid retainer is deducted from the
commission.
Give
us a call for a quote on what the retainer for your size and type business
might be and to answer any questions you may have.
About our Network
of Brokers and Intermediaries
How do You Know Who
is Most Qualified to Sell Your Business?
All brokers and brokerage firms are not alike. Not all operate
in the same "buyer pool" and levels of expertise and experience will
vary extensively. Our experience tells us that determining who is best
qualified to represent you is only guess until the preliminary work has been
completed i.e.; price and terms have been set, ideal buyer candidate
qualifications and other criteria have been established. The Business
Selling System's Network of Brokers and Intermediaries are the top in their
areas of expertise. We will introduce you to the firm(s) best qualified to
represent your size and type franchise and together we will begin the
selling process.
Our team of Brokers and Intermediaries have a success
rate four times that of the business brokerage community. You
might ask: "Why are the Business Selling System Network's members so much
more successful?" The answer is simple, Preparation. You are
most likely familiar with the 7 Ps -- Proper Prior Preparation Prevents
Pitifully Poor Performance -- well, therein lies the "secret" to our
extraordinary level of success.
In
example, before the marketing effort is begun we have:
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Determined
your optimum price and terms
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Identified
the characteristics of your ideal buyer
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Positioned
your business so that your acquirer will recognize the exciting opportunity
your particular business represents
-
Have
marketing materials written in the "voice" of your target acquirer
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Compiled
and prepared all necessary "Due Diligence" materials
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Identified
the transaction structure that minimizes taxation
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Arranged
for buyer's acquisition financing
We begin knowing exactly in which pool
of buyers we will find yours. We know how the different type of buyers
think, what turns them on or off and how much they are likely to pay. We
also know not to put a price on your business! The first one to
mention price usually looses and we are out to win! As a result,
businesses we represent typically sell at or above your targeted price.
Equally important are the facts revealed
when we surveyed those who had purchased businesses through us over three years
ago.
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All were still in business
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All but one had increased revenues
(that one expended his energies on a divorce instead)
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Seventy five percent had more that
doubled the business
Not only had we sold the business at
optimum prices but the business, and therefore the employees, vendors and
customers, had benefited also giving credence to the old adage - "Only the
right buyer will pay the right price." And, we might add, only the
right buyer will be able to take the business to its next level.
Employing the Business Selling System's
disciplined approach produces Win, Win, Win results i.e.:
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The business owner obtains an
optimum price,
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The new owner obtains an exciting
opportunity,
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The employees, vendors and customers
continue to enjoy benefits from the business
Contact us either
by telephone 888 556-8118 - 508 784-1200 or Email bizval@buysellbiz.com
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