This service is
provided by Lighthouse Financial from their offices in Massachusetts.
Here's what they have to say about their program. Experience
gained in the sale of more than 2,000 businesses has taught us that the
process of selling a business must be divided into distinct phases if we are
to:
-
Maintain and
Preserve Confidentiality
-
Maximize the
Value of the Company
-
Sell Quickly
and Quietly to a Competent Buyer
-
Explore Your
Options and the Timeliness of Selling
How the
program began:
One of the country’s largest franchise companies
became aware of our multi step process and were impressed with the methods we
employed and the premium prices we obtained for more than thirty of their
owners in New England. They asked if we could provide this deliberate service,
starting with our "Buyer Identification and Summary of
Values" Report and Advisory Service, nationally to
their 2,500 franchisees? We developed a program to service their network and
subsequently, hundreds of business owners from coast to coast and most points
in between have benefited from this service.
The Program
addresses the reality that business owners need and want realistic information
upon which to make important decisions regarding the future of their
businesses.
Step
One -- Exploration and advisory
phase:
Documents are exchanged electronically or by mail, a comprehensive
questionnaire is provided the business owner followed by an extensive
telephone interview to have questions answered and information gathering
completed. A visit to the business may be in order subject to the
complexity or uniqueness of the situation.
We
produce our "Buyer Identification and Summary of Values" Report
and present to the business owner and/or advisors generally within 14
days of receiving complete information. The report includes the following:
-
Profile of ideal acquirer
(Minimizes marketplace exposure, helps to maintain
confidentiality and maximize value)
-
Comprehensive financial
and operational review (3 to 5 years of data)
-
Identify areas of
opportunity for increased business value and/or
profits
-
Determine the amount of
third party financing available for a transaction
-
Determine optimum value
of company and probable transaction structure
-
Identify action items
to enhance Company 's value and salability
-
Ratify
opportunities and value using third party resources
-
Develop
a strategy and plan to obtain maximum value and minimize risk and taxes
-
Ratify
timeliness of going to market
Results are
generally reviewed via telephone with business owner or, a face to face
meeting with owner(s) and Company advisors if situation warrants. Should
it be decided to sell the company we enter Step Two or preparation for the
actual marketing and selling stage.
Upon completion of Step One
you may elect to:
-
Sell the
business on your own with or without selling documents prepared by us
-
Sell the business
yourself with us as your coach and mentor
-
Engage us
to sell your business. We will partner with the most qualified
broker/intermediary in your market to complete the transaction.
-
Postpone sale in
order to enhance Company value and sell at a latter time
-
Choose an option
other than selling
Sound
reasons to develop a "Buyer Identification and Summary of
Values" Report:
-
When
you already have a buyer for your business - Ratify the appropriateness of
the buyer before divulging sensitive business information. Determine the
optimum price for your business. Understand what and how much information
to reveal before you have an offer
-
To
prepare your company for sale - Obtain the “Insider Information” on
how to maximize the value of your business
-
You
have decided to sell your business - Identify the type of buyer willing to
pay premium prices for your business - employ tactics designed to attract
the best buyer, maximize value and maintain confidentiality
-
Need
to Establish Value for: buy/sell agreements, partnership disputes, estate
or divorce settlements, insurance or tax purposes
-
Other
considerations: -- Take your company Public, Install an ESOP (Employee
Stock Ownership Plan), Private Placement, Refinance existing debt, Obtain
new financing
Step Two
-- Final preparation for actual marketing and selling of the business
What we do and develop before selling or assisting in the sale
of the company:
-
Lending
Sources and Amounts Confirmed -- The level of Acquisition Funding
and the profile or qualifications the buyer must posses are confirmed.
The lender's qualification criteria are an important element in the
profile of your ideal buyer and must be established and ratified before
exposing your business in the marketplace.
-
Marketing
Package or Prospectus -- Custom
designed and written for the specific category or type of buyer identified
in our earlier works. A well written prospectus, positioning your
firm as an exciting opportunity, dramatically increases your company's
value and prevents it from becoming over-exposed in the marketplace.
-
"Due
Diligence" Documentation Compiled -- It is imperative that everything
your buyer and your buyer's advisors will want to review is prepared and
ready before beginning the sale process. Experience has taught us
that your first buyer is very often the best buyer. We do not want
to loose that buyer because "buyer remorse" sets in while
waiting for required documentation/information.
-
Multi
Stage Marketing Plan is developed to
attract only those candidates who can be predicted to recognize the
company's optimum value.
Step
Three -- Sell the business at the optimum
price to the most appropriate buyer so that the business "Stays
Sold"
Next step is to select the right buyer(s) for your business from the thousands
of buyers in our database and, if your buyer is not there, begin the
marketing campaign. The key elements of the sale process are outlined
below.
Confidentiality
-- Utmost confidentiality must be maintained
throughout the process. Release of company information must be managed in a
controlled manner. You should know everything of importance about your
buyers before they know your company is for sale.
Obtain the Best Offer -- We understand
the best offer is not necessarily the highest price. It's not what you get
that counts, it's what you get to keep!
Negotiate -- In the emotionally charged
atmosphere that surrounds every business transfer, our team will
maintain proper perspective and the forward motion required to consummate the
transaction.
Problem Solving -- Most problems are
prevented with proper preparation. When problems do arise, our
experience allows us to suggest resolutions to get everyone back on track,
preventing costly delays or a lost sale.
Closing Procedures -- Our leadership
throughout the process insures that events occur in the proper sequence so as
to affect a smooth and timely transfer of the business.
Want
to start by doing it yourself? We
have developed the "Business Selling
System" for business owners who wish to explore selling their
business themselves using our system. The is the same system that has
proven to be 4 to 5 times more effective than the process used by most
business brokers and 15 to 20 times more effective than business owners and
real estate brokers attempting the sale of a business.
This
service is designed specifically
for business owners who want to
create wealth from their business, either
for their own benefit or to advantage their children